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004: More than words
Manage episode 318489049 series 3294647
In this episode:
- Brand language - how you use words.
- Why words matter and what they can do.
- Relaxing your audience and breaking the rules.
- Building a community.
To help emphasise the importance of brand language, Anne goes back to basics. She explains that how words are used and how we string them together can significantly impact the success of a business.
Anne talks through the three main functions of brand language and what to expect when you get it wrong. She shares some wisdom from researcher and academic Dr Brene Brown and discusses millionaire business leader, Gary Vaynerchuck, reflecting on his use of emotional language.
We get to hear another insightful case study of Anne’s as she teaches us about clarity, plus; why you shouldn’t throw spaghetti at the wall but can rip up the rule book.
Links & Resources:
You can catch Jonathan Field’s WICKED Good Life Project podcast here: https://www.goodlifeproject.com/podcast/
Sign-up for Anne’s free brand workshop, The Missing Piece, here: https://voice.annedferguson.com/
Ready to BrandUp, with Anne D Ferguson, brand voice and messaging strategist? Connect with Anne here: www.annedferguson.com// @iamannedferguson
Is there something you’d like Anne to talk about on the BrandUp Podcast? Email your suggestions and feedback to [email protected]
If you love what you hear please take a moment to leave a review, and perhaps you know another female founder who could use some brand voice guidance too? Thank you for helping us share The BrandUp Podcast far and wide.
The BrandUp podcast is produced by Decibelle Creative
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