006: Choose The Force! The BrandUp podcast

3+ y ago 30:38

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In this episode:

Being filter conscious.
What’s driving your choices?
The impact of internalising.
Generative factors.

Did you know that internalised feelings can not only affect your speech but also the individual words your choose to use? Anne walks through three main internal feelings, Trauma, Fear, and Shoulds to explain how each one of these factors can create restrictions to our brand voice.

Generative factors are those that help you to generate ideas, hooray! Context, Positioning, and Ready-to-receive are the elements that can helpfully shape your offering. Anne expertly explains how these generative factors can help you talk about your brand and your product.

Links & Resources:

Doors are now open to apply for Anne’s LOUD & CLEAR workshop. Sign-up here: https://voice.annedferguson.com/

Find Katie Tucker of Product Jungle here: https://www.productjungle.co.uk/

Ready to BrandUp, with Anne D Ferguson, brand voice and messaging strategist? Connect with Anne here: www.annedferguson.com// @iamannedferguson

Is there something you would like Anne to talk about on the BrandUp Podcast? Email your suggestions and feedback to [email protected]

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The BrandUp podcast is produced by Decibelle Creative

22 episodes