In this episode of Sports ‘N Torts, I sit down with Sam Chontos, founder of Three Vistas, to dive into the creative world of marketing, storytelling, and case development for lawyers. Sam isn’t a lawyer himself, but he has built a unique career helping attorneys like me present stronger cases through “Day in the Life” videos, scene investigations, graphics, and storytelling tools that bring client experiences to life. These tools strengthen demand letters and jury presentations.

Sam shares how he transitioned from corporate consulting into working with plaintiffs’ attorneys, and how his work has uncovered critical case details—sometimes overlooked by police or defense counsel—that helped shape outcomes.

Beyond the courtroom, Sam also discusses website design, SEO, branding, and AI tools that law firms can leverage to better connect with clients, strengthen their online presence, and work more efficiently.

The conversation covers:

· Why storytelling is the cornerstone of effective trial practice.

· The value of Day in the Life videos and family interviews in capturing a client’s reality.

· Investigative work—from measuring accident scenes to documenting overlooked evidence.

· Practical website and SEO advice for law firms, including local search and citation building keeping in mind the importance of consistency and authenticity in legal marketing.

· The evolving role of AI in law practice, from client communications to content creation.

· Balancing technology with authentic client relationships.

· Building trust and connection with clients during case preparation.

· Case examples: accident reconstructions, witness interviews, and creative storytelling.

As always, this episode is powered by the J. Stein Law Firm – a personal injury law firm in Atlanta, GA – www.jsteinlawfirm.com