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This Week: The Origins of the Verizon Credo with Jim Gerace
Manage episode 457078991 series 3296040
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Analysts Don Kellogg and Roger Entner are joined by Jim Gerace, former Chief Communications Officer of Verizon, to discuss the formation and legacy of the Verizon Credo, as well as how the core values it espouses have contributed to commercial success.
00:24 Verizon Credo concept
02:48 Origins of the Credo
06:39 Adoption of the Credo
09:34 Evolution of the Credo
10:44 Verizon's emphasis on the customer
14:41 Longevity of the Credo
17:23 Constructive dissent concept
19:13 Episode-wrap
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jim Gerace, Verizon, Verizon Credo, Dennis Strigl, Ivan Seidenberg, customer service, mission statement, core values, Bedminster
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