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This Week: Will AT&T's Guarantee Change the Game?
Manage episode 460801744 series 3296040
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Analysts Don Kellogg and Roger Entner discuss the impact of AT&T's new guarantee on connectivity, support, and best deals and devices for both fiber and wireless customers.
00:25 Guarantee details
02:19 What makes AT&T's guarantee different?
04:34 Motivations behind the guarantee
05:47 Will promises match reality?
07:36 Risks of the guarantee
09:00 Planning behind the guarantee
10:05 Impact on the industry
11:35 Episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, AT&T, connectivity, guarantee, fiber, best plans and devices, Charter, regulation, FCC, churn, Chris Winfrey, outage, net promoter scores, customer service, credits, Sprint, T-Mobile, Verizon
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