It seems like everyone with a blue checkmark next to their name is coming out with some sort of beauty line. There are some celebs that really nail it, *Hi Rihanna* but a lot of them don’t have any business being on the shelves at Sephora. I’m doing a deep dive on three of social media’s most talked about celebrity beauty brands and breaking down: what I liked, what could be improved, and what just needs to stop. My thoughts on Scarlett Johansson’s The Outset, Rosie Huntington-Whiteley’s Rose Inc, and GXVE by Gwen Stefani. I also briefly explain the strategy behind incentivized reviews, trendy marketing tactics around ingredients, and where I think a lot of celebrities have gone wrong in the formulation process. The main reason to tune in? This notorious celeb beauty brand hater shares a few celebrity beauty products that are an absolute must-have in my makeup bag.

In this episode, I dive into:

• Why the industry finds celebrity beauty brands so annoying
• Celebrity beauty brands that do make sense and why I love them
• Initial thoughts on The Outset, GXVE by Gwen Stefani, and Rose Inc.
• Celebrity beauty products that impressed me (Rosie, you angel!)
• The psychology behind incentivized reviews from an actual marketer, and why sending someone a free product in exchange for a review misleads customers

• Rose Inc Skin Enhance Luminous Tinted Serum
• Rose Inc Blush Devine Radiant Lip & Cheek Color
• Fenty Beauty
• Pattern Beauty
• Victoria Beckham Beauty

Instagram: @izzysapien

Website: thingofbeautypodcast.com