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The Hidden ROI in Your Airbnb...No One’s Talking About This | The STR Scale Show with Mike Reilly | Ep 10

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Manage episode 477542183 series 3315316
Content provided by MICHAEL SJOGREN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MICHAEL SJOGREN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET.

Everyone’s complaining about deals not working.

But here’s the truth...

...it’s not the market; it’s your property.

In this episode, we break down:

  • Why most STRs fail to hit pro forma in today’s market
  • How one $700K Pinehurst property generated $45K in bookings in 5 weeks
  • What amenities are actually driving bookings in top markets
  • How to design listings that feel different (and rank higher)
  • Simple ROI math for cold plunges, saunas, and garage conversions

You’ll also learn how Airbnb is shifting toward experiential stays.

And how to make sure your listing stands out in a sea of sameness.

Don’t wait for the perfect deal. Create it...with the right design and data.

04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings

06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking

08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos

10:00 – Benchmarking & Amenity Differentiation in Saturated Markets

12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms

14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth

16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types

18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and Visibility

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com

  continue reading

279 episodes

Artwork
iconShare
 
Manage episode 477542183 series 3315316
Content provided by MICHAEL SJOGREN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MICHAEL SJOGREN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

NOTHING’S PENCILING? THE PROBLEM ISN’T THE MARKET.

Everyone’s complaining about deals not working.

But here’s the truth...

...it’s not the market; it’s your property.

In this episode, we break down:

  • Why most STRs fail to hit pro forma in today’s market
  • How one $700K Pinehurst property generated $45K in bookings in 5 weeks
  • What amenities are actually driving bookings in top markets
  • How to design listings that feel different (and rank higher)
  • Simple ROI math for cold plunges, saunas, and garage conversions

You’ll also learn how Airbnb is shifting toward experiential stays.

And how to make sure your listing stands out in a sea of sameness.

Don’t wait for the perfect deal. Create it...with the right design and data.

04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings

06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking

08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos

10:00 – Benchmarking & Amenity Differentiation in Saturated Markets

12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms

14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth

16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types

18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and Visibility

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com

  continue reading

279 episodes

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