Apple’s AI ambitions hit a major speed bump at WWDC this year. From last-minute delays on Siri features to Mark Gurman’s revelations about internal alarm bells, this episode takes you behind the scenes of Apple’s AI crisis. We’ll break down how Craig Federighi’s hands-on testing exposed critical flaws and why Apple’s lean investment strategy may have backfired.

The conversation reveals how internal decisions, such as delaying AI feature rollouts by a full year, signaled a broader leadership disconnect within the company. Federighi’s own tests showed a startling disparity between what was promised and what was actually working. That gap in execution has placed Apple behind rivals like Google and OpenAI.

What role does Tim Cook play in this? As the CEO, his direction - or lack thereof - has now come under scrutiny. The podcast unpacks how executive decisions from the top have rippled across departments, affecting everything from product timelines to public trust. Apple's frugal approach, while often seen as financially prudent, may have hindered critical innovation.

We also dive into what Apple’s AI roadmap must look like to stay competitive. From launching a working Siri upgrade to developing a true chatbot under the internal codename "Knowledge," Apple needs a foundational reboot in how it views and builds AI experiences. Failure to act swiftly could result in a loss of consumer and developer confidence.

Whether you’re a tech enthusiast, Apple watcher, or concerned investor, this episode sheds light on the high-stakes decisions shaping Apple’s future in AI. With clear takeaways and expert insights, it’s your best guide to understanding how Apple can, and must, course-correct.

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