I’ve been reflecting a lot on how overwhelming social media can feel when you’re running a property management or real estate business. There are so many platforms, each with its own quirks and audience expectations, that it’s easy to feel like you’re chasing your tail. That’s why I’ve learned to simplify the process by focusing only on the platforms that make the most sense for my audience and my energy. Rather than trying to be everywhere, I encourage you to pick two platforms where you can show up consistently and authentically. It’s about working smarter, not harder.

What I love most about social media is that it allows us to connect in such unique ways depending on the platform. Instagram, for example, is brilliant for showcasing stories and behind-the-scenes moments, while LinkedIn gives you a professional space to share insights and establish thought leadership. Facebook is still great for community engagement, and TikTok is a playground for creative, short-form content. Each one has its strengths–but the real key is making the platforms work for you, not the other way around.

In this episode of the Property Management Podcast, I share actionable social media strategies tailored for property management and real estate professionals. I explain the unique strengths of Instagram, Facebook, LinkedIn, and TikTok, and why it’s best to focus on just two platforms that suit your audience and style. I also share practical tips for creating engaging posts, using tools like ChatGPT, and building authentic connections–all while balancing business growth with personal well-being.

"Not all platforms are created equal – you don’t need to be on every platform; choose the ones that best suit your audience and your style.” -Kylie Walker

We explore:

• Social media strategy for property management and real estate professionals
• Importance of platform-specific content
• Unique audience and content styles for different social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Recommendations for choosing the right social media platforms
• Content types that perform best on each platform
• Tips for creating engaging and authentic content
• The role of community and connection on Facebook
• Building a personal brand and thought leadership on LinkedIn
• Utilizing TikTok for storytelling and quick tips
• Balancing social media efforts without feeling overwhelmed

Done For You Services - https://dfys.com.au/

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Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

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Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

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Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

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