SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.

As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.

In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.

“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.” - James Bealey

We cover:

• Introduction to Search Engine Optimization (SEO) for beginners
• Explanation of how Google’s search engine functions and indexing process
• Importance of using tools like Google Keyword Planner for keyword research
• Conducting basic SEO audits to identify missing elements
• Emphasis on quality content and the ideal word count for web pages
• Proper use of keywords and avoiding keyword stuffing
• Importance of internal and external linking for SEO benefits
• Optimizing images for search engines with descriptive file names and alt tags
• Overview of off-site SEO and the significance of building backlinks
• The role of Google reviews and trusted review platforms in enhancing website authority

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

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