Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made.

Want to learn to avoid the most common mistakes? Tune in.

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Katie Hollar is a growth-focused B2B marketing leader with 15+ years of experience helping SaaS and professional services firms stand out in competitive markets. With a track record of scaling marketing teams, refining positioning, and building high-converting GTM strategies, Katie has worked with thousands of B2B businesses to cut through the noise and drive real growth. She specializes in demand generation, strategic messaging, and product marketing—always keeping an eye on the latest trends reshaping the industry.

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Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

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Resources:

Dorien on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg