We built brands for humans. But the first judge of your next message is now an algorithm.

Are you marketing to the machine before the customer?

This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers.

Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance.

If you want practical strategies you can use right now, don’t miss this!

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Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.

His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.

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Strategic Thinkers.

Expert Insights.

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

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Resources:

Dorien on LinkedIn

MarkBot

Marketing Companion Podcast

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