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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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00:00 – Check Your Data First
If your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.
00:34 – Where to Check Your Insights
Review analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.
01:12 – Don’t Decide in Isolation
A single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.
03:15 – The Power of a Hook
The first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.
04:17 – Study What Works
Look at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.
05:27 – Titles, Thumbnails, and Brand Authority
Hook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.
06:39 – Long-Form vs. Short-Form Testing
Social media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.
08:44 – Analyze on a 90-Day Window
Trends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.
10:00 – When You Don’t Know What to Do Next
Go back to your data. It’s your best reference point. If interpretation is hard, get support.
11:04 – A/B Testing with TubeBuddy
Try different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.
12:18 – Strategy Over Spaghetti
Posting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.
13:18 – Don’t Get Burned Out by Expectations
Not all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.
14:32 – Competitor vs. Inspiration Analysis
Use similar creators to map out what’s working—but come from a place of inspiration, not comparison.
15:31 – You Might Already Have Warm Leads
Stop only chasing new followers. You may already have people primed to buy—you just need the right nudge.
18:10 – Different Strategies for Different Leads
New leads vs. warm leads require different types of content. Know where your audience stands.
19:20 – Platform Insights Are Gold
Use Instagram and YouTube data to learn your audience's age, activity times, and location.
21:01 – You Don’t Need Virality to Win
Going viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.
23:14 – Quality Over Quantity
Focus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.
23:35 – Need Help? Reach Out
Email [email protected] with the subject line “Podcast Analytics” to get support on interpreting your data.
23:55 – Let the Content Work for You
You don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.
68 episodes
