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Duration Media on their new business, Curation Media.

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Manage episode 479560838 series 3331208
Content provided by Marketecture Media, Inc. and Marketecture Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Marketecture Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

286 episodes

Artwork
iconShare
 
Manage episode 479560838 series 3331208
Content provided by Marketecture Media, Inc. and Marketecture Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Marketecture Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

286 episodes

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