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Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Inside Roblox’s Growing Ad Platform with Louqman Parampath

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Manage episode 487747136 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, brand safety in a youth-dominated space, and what the future looks like for ads in the Roblox universe. It's a detailed look at how a gaming platform is redefining digital engagement and advertising.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

302 episodes

Artwork
iconShare
 
Manage episode 487747136 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, brand safety in a youth-dominated space, and what the future looks like for ads in the Roblox universe. It's a detailed look at how a gaming platform is redefining digital engagement and advertising.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

302 episodes

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