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How to Use AI to Level-Up Your B2B Marketing with Myles Carter
Manage episode 474495695 series 3337766
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What’s the best way to run a lean content team in a fast-growing company? For Myles Carter, Senior Director of Content Marketing at Trolley, it involves wearing many hats, building repeatable systems, and knowing when to call in extra support.
In this episode, Myles shares how he’s experimenting with outsourcing, why he sees big content assets like white papers as powerful repurposing tools, and how tools like ChatGPT and Descript have become useful additions to his workflow – helping him refine ideas faster and expand his skill set in areas like video editing.
Find out:
- How to approach outsourcing in a way that complements your in-house team
- Why big, high-effort content is still worth it (when you repurpose it well)
- How AI tools can support content marketers – without replacing them
- Why video editing is easier than ever thanks to tools with AI features like Descript
Important Links & Mentions
- Myles on LinkedIn https://www.linkedin.com/in/mylesdcarter/
- Trolley http://trolley.com/
- Expert Interview Miniseries https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd/
- The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/324/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
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