In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform lives

With over two decades of experience leading, facilitating, and supporting more than 100 live events, Tony shares his proven methods for creating meaningful emotional connections that help attendees not only absorb information but feel more alive and more of themselves. Rudy and Tony explore how events can shift from being informational to transformational — and why emotional connection is the ultimate key to lasting impact and profitable engagement.

One of the major themes of the episode is creating transformational experiences through emotional connection. Tony explains that people don’t attend events simply for knowledge — they come to feel. The goal of a high-impact event, he says, is to help attendees experience themselves in an expanded version, free of shame and full of possibility. By doing so, event leaders build deeper trust and inspire action that lasts long after the event is over.

Tony also shares three practical tools for deep engagement that any event leader can incorporate immediately.

1. Breathwork — a fast and accessible method to help participants shift their energy and focus in under two minutes.

1. Shame-Dissolving Exercises — reflective activities that allow attendees to feel seen and accepted, dissolving barriers that often block growth and connection.

1. Reflective Writing — guided writing moments during events that help attendees gain clarity from within, turning insights into actionable plans.

The conversation concludes with a powerful discussion on building post-event accountability and community for long-term change. Tony describes his “accountability pod” model — small peer groups that meet for short daily or weekly check-ins — designed to maintain transformation through consistency, community, and humor (yes, even the famous “piss pledge” challenge!). These pods, first developed during the pandemic, have sustained participant engagement for years, helping people stay committed and connected long after the event ends.

By the end of the episode, Rudy and Tony highlight what sets a high profit event apart: not just revenue, but results. It’s about crafting an environment where attendees feel seen, supported, and inspired to take the next step in their growth journey.

For event leaders ready to elevate their experiences, Tony shares a simple but life-changing daily ritual available at TonysRitual.com — a practice that blends breathwork, focus, and self-accountability to create lasting transformation.

This episode is a must-listen for anyone who wants to design events that go beyond content delivery to ignite emotion, foster connection, and create communities that thrive.

Want to connect with Tony?

Tony’s Ritual: http://tonysritual.com/

Interested in Working with Tony 1-on-1: https://www.tonylitster.com/apply-now

Website: http://tonylister.com/

Facebook: https://www.facebook.com/tonylitster/

Instagram: https://www.instagram.com/tony_litster