SEASON: 6 EPISODE: 4

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we dissect the strategies and mindset of those who are not just successful, but irreplaceable in their markets they serve. Today, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of 18 books on leadership and high performance, including his latest book, The Potentiator.

What makes Mike’s approach unique is his foundation in deep, social values research. He doesn't just rely on generic platitudes; he uses proprietary data on human behavior to show you exactly how and why people make decisions, trust certain leaders, and choose one provider over others.

For our audience of entrepreneurs and business professionals, Mike is here to help us unlock the ultimate skill: how to create value from thin air, communicate with irresistible conviction, and transform every single conversation into a high-impact, trust-building event.

If you are ready to stop chasing clients and start magnetically attracting opportunities, this is your masterclass. Join me for my conversation with Mike Lipkin.

Guest Bio:

Mike Lipkin helps clients navigate complex change, build strong teams and develop their personal brands/executive presence.

Mike is super-curious about clients’ hopes and dreams. He makes every conversation an uplifting experience. He uses metaphors and models to illuminate key messages. He focuses on immediate actions, while planning long-term strategies. Mike helps his clients tell their authentic story. In short, he excites clients into effective action. He is also always accessible – 24/7/365.

Mike was a senior executive at WPP Advertising for 10 years. In 2002, he founded a joint venture communication and training company with Environics, a leading research house. He is also a strategic coach to CEOs of top tier companies and a marquee keynote speaker, delivering over 50 sessions per year.

Mike is proud of his longstanding coaching relationships with CEOs and senior executives of world-class companies. He has written 18 books on leadership and high performance. He has also grown a multi-million dollar company from scratch. He has received feedback from hundreds of people that he has materially improved their lives.

Mike works with anyone who has a passion for personal evolution. His clients range from leaders of billion dollar multinationals to leaders of small companies. He also works with managers at all levels – individually and in groups.

Mike is a voracious reader of current affairs, personal biographies, and crime fiction. He works out seven days a week on the Peloton and Cross Trainer. He loves to travel with his wife to stylish destinations like Greece, France and Italy. He likes hiking in beautiful places. He mentors young talent and new immigrants to Canada.

Resource Links:

• Website: https://www.mikelipkin.com/
• Product Link: https://www.mikelipkin.com/books/

02:40I I wanted to be a speaker, and yet I also had a stutter

05:47 I got depressed, I literally got clinically depressed.

06:29 He wrote a book called Darkness Visible about his experience with depression

06:37 I thought, well, I'm going to write my own book on depression. And I called it Lost and Found, My Journey to Hell and Back

08:38 You need to have a strategy, and the best strategy I can provide anyone is the Ted lasso strategy

09:52 We are living at a time of what I brand EVAC, that's Extreme Volatility, Anxiety, and Chaos

10:15 You Belong Here

10:22 There are four hormones that enables the brain to operate at its best

11:43 Ultimately, dopamine comes from helping others; it's called "the helper's high"

13:29 Woody Allen once said, I've had many problems in my life, and most of them never happened

15:05 Every day without pain is a great day

17:29 I wrote a book called The Potentiator

18:18 I know that the most valuable currency is reciprocation

21:09 I am someone who knows I'm only as good as the people I surround myself with

22:21 The most rewarding words I can ever hear is, Mike, you helped me do things I couldn't have done on my own

25:14 I'll just focus on the 3 key ways to be change ready

27:03 I'm in the process of writing an amazing book right now, it's called By Accident On Purpose

27:20 Things that start as an accident can turn into your life purpose

28:20 Go to YouTube and watch the Steve Jobs Stanford commencement address

28:58 "Food always tastes best when you're hungry." (Warren Buffet)

31:22 Successful executives, they look for the challenge, they believe in their ability to meet the challenge...

33:04 You've got to keep moving forward, even though you may have more than a 2% chance of an excruciating failure...

34:37 Keep on seeing every day as day one, around your ability to develop that muscle

35:41 It's mikelipkin.com

Connect Socially:

LinkedIn: https://www.linkedin.com/in/mikelipkin/

(X): https://x.com/mikelipkin

YouTube: https://www.youtube.com/channel/UC0wlN49LZjGgnC67s4Vg5CQ

Instagram: https://www.instagram.com/mike.lipkin/

Email: [email protected]

Sponsors:

Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/