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S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)

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Manage episode 489549288 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you build a powerful, parent-first brand in one of the most emotionally charged industries?

In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.

Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to convert?

Plus, Sam shares some hot takes on why not every trend is worth chasing, how brands can minimize revision hell with freelancers, and why AI won’t replace marketers—it’ll just make us smarter and faster.

And, Nik and Sam reveal what’s overrated in the DTC space.

Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free!

Visit ⁠⁠⁠⁠https://your.omnisend.com/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

133 episodes

Artwork
iconShare
 
Manage episode 489549288 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you build a powerful, parent-first brand in one of the most emotionally charged industries?

In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.

Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to convert?

Plus, Sam shares some hot takes on why not every trend is worth chasing, how brands can minimize revision hell with freelancers, and why AI won’t replace marketers—it’ll just make us smarter and faster.

And, Nik and Sam reveal what’s overrated in the DTC space.

Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free!

Visit ⁠⁠⁠⁠https://your.omnisend.com/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

133 episodes

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