Do you have a plan for BFCM? Or are you just flying blind?

Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including:

> Crafting compelling promotions without undercutting your own offers

> Website optimizations that boost conversions (and pass the “grandma test”)

> Smart approaches to bundles, discounts, and subscriber loyalty

> Email & SMS capture strategies that actually work

> The one thing most brands overlook: terms & disclaimers that save you headaches later

Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year.

Whether you’ve already mapped out your BFCM campaigns or you’re scrambling to finalize the details, this episode is for YOU.

AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.

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