Most brands dream of cracking social commerce. Hudson Leogrande, founder of Comfrt, mastered it.

Nik and Hudson break down how Hudson built TikTok Shop’s fastest-growing apparel brand, turning a bootstrapped idea into a $700 million powerhouse driven by community, authenticity, and lots of sweatshirts.

Hudson reveals his full Q4 playbook that includes dynamic pricing, pre-order strategies, and content formulas that consistently go viral. He also shares his story of resilience: going from homelessness to building a brand with purpose, donating a portion of every sale to mental health causes.If you’re a founder, operator, or marketer who’s ready to build a product with purpose and scale on a huge level, this is the episode for you.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

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Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠instant.one/limited⁠

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