You gave them everything — powerful content, life-changing insights, even standing ovations.

So why aren't they enrolling?

In this solo episode, Certified Event Producer™ Shay Wheat breaks down one of the most frustrating truths in the coaching and consulting world: inspiration doesn’t equal conversion. Even when attendees love your event, that doesn’t mean they’ll say yes to your offer — unless your event is designed to help them cross the Decision Threshold™.

Inside this episode, Shay introduces the DECIDE Method, a powerful framework that realigns your event experience with how people naturally make transformational decisions. You’ll hear real client stories — including how global speaker Lisa went from glowing testimonials and low sales to 104% revenue growth using these exact strategies. Plus, how Sarah’s Ireland-based event transformed when she stopped focusing on “how” and led with a crystal-clear “where.”

Whether you're hosting conversion events, live launches, or retreats, this episode will shift how you think about engagement, psychology, and the actual path to committed clients.

What You’ll Learn in This Episode:

• Why engagement isn’t enough to drive conversions
• The 3 conversion illusions keeping your attendees from buying
• How Lisa and Sarah redesigned their events — and what happened next
• The full DECIDE Method for building threshold-aligned experiences
• The key to creating identity-aligned offers that feel natural to enroll in
• Why simplification and emotional sequencing beat “overdelivering” every time

• Download the Decision Threshold Blueprint: graceandeaseproductions.com/threshold
• Apply for a strategy call: eventsarepowerful.com