The Creator-Driven Strategy That Outperforms Traditional Marketing Creating Powerful Impact podcast

The Creator-Driven Strategy That Outperforms Traditional Marketing

9d ago 28:54

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Meet Ryan Davis:

Digital pioneer. Political strategist. COO of People First—the first influencer agency dedicated to Democratic politics, public health, and social good. With past campaigns including Obama's 2012 campaign, marriage equality, and Alicia Keys' justice work, Ryan brings decades of digital leadership to the table.

What do political campaigns, nonprofit fundraising, and fridge cleaners have in common? The answer: influence that moves people.

In this episode of Creating Powerful Impact, Shay Wheat and Ryan Davis unpack the shift from top-down brand marketing to community-driven creator influence.

You’ll learn:

Why the most successful leaders are becoming "Chief Influence Officers"
How Ryan's team uses phased influencer rollouts and sentiment analysis to adapt in real-time
The surprising data behind what really performs on social media today
How to tap into creators to amplify events, fundraisers, and advocacy—authentically

Ryan also shares the biggest mistake brands make when hiring creators—and what to do instead to drive real engagement and conversion.

🎁 Get Ryan’s free monthly newsletter, The Month in Digital, at peoplefirst.cc

🎁Grab Shay's Free Resources and learn more at GraceandEaseProductions.com

169 episodes