Your client wants to host an event… now what?

In this 10-minute mini training, Shay explains exactly what to look for when a client says they want to host an event — whether it’s a summit, a lead-generation event, a retreat, a fulfillment event, or a high-ticket enrollment event. She shares the real questions that must be answered first, including vision, purpose, intention, the offer being sold, and the type of audience that needs to attend.

Using examples directly from the field, Shay explains how misaligned event types lead to poor turnout, why high-level buyers won’t attend summits, and how her team saved a client $15,000 by catching a clause in a venue contract. She also breaks down the practical differences between virtual, studio, hybrid, and in-person events, and why strategy must always come before logistics.

If your client is talking about hosting an event, this is where you start.

🎁 Download the Initial Event Planning Playbook:

https://eventfreegift.com

🎧 Want deeper behind-the-scenes training?

Listen to Shay’s private podcast, Six-Figure Event Pro Secrets.

💡 WHAT YOU’LL LEARN (Transcript-Based)

• Why clients feel excitement and overwhelm when they think about events.

• The exact questions Shay asks in the first tab of the Playbook: vision, purpose, intention, offer, and event style.

• Why starting with logistics leads to confusion, overspending, and misalignment.

• How to match the event type to the audience (including why high-level leaders won’t attend summits).

• What to ask regarding virtual vs. studio vs. in-person formats.

• The story of how Shay’s team saved a client $15,000 by revising a venue contract.

• How reverse engineering the event from the offer prevents costly mistakes.