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A Brighter Perspective on Retail in 2023 with Tobie DePauw Part 2: Practical Applications

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Manage episode 360681098 series 3405944
Content provided by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kelly and Patrick continue last week’s conversation with Tobie DePauw (Ride Spot), further exploring new and creative solutions retailers can implement to engage riders in 2023, including methods to boost referrals, increase add-on sales, and build community. How can a better understanding of sales data enhance our sales practices? How can we drive customers to engage with shop activities like group rides? Why would we sell a bottle cage at a discount if a customer is not going to buy a bottle?

Follow this link to read The Silver Lining.

Learn more about Stewardship Retail by following this link.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 360681098 series 3405944
Content provided by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kelly and Patrick continue last week’s conversation with Tobie DePauw (Ride Spot), further exploring new and creative solutions retailers can implement to engage riders in 2023, including methods to boost referrals, increase add-on sales, and build community. How can a better understanding of sales data enhance our sales practices? How can we drive customers to engage with shop activities like group rides? Why would we sell a bottle cage at a discount if a customer is not going to buy a bottle?

Follow this link to read The Silver Lining.

Learn more about Stewardship Retail by following this link.

  continue reading

72 episodes

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