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Primary Research Pt 2: Finding the Right Audiences
Manage episode 378535763 series 3405944
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Kelly and Patrick build upon the previous episode’s discussion about research questions and different types of consumer research studies by exploring the many ways that organizations can find the right audience for studies. What are the strengths and weaknesses of a general population research panel? How can we leverage existing customer databases to grow our brand? When are focus groups or discussion groups the right solution?
Follow this link to calculate the margin of error for a sample.
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