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Why Most Food Brokers Struggle to Deliver on Their Promises
Manage episode 481189670 series 3420965
There are many ways to generate revenue in the food service industry. This week, Nick talks about the power of choosing one clear, effective strategy. Drawing from personal experience as a food broker, he shares three major missteps that stalled his growth but ultimately reshaped how he approaches business.
From the importance of strong market coverage to the importance of cultivating the right relationships, Nick sheds light on why strategic partnerships often matter more than widespread outreach.
Listen for tips to navigate the food service landscape with greater clarity, intention, and success!
TIMESTAMPS
00:00 - Intro
02:36 - Three Major Mistakes as a Food Broker
04:35 - Lessons Learned in Marketing
07:09 - The Importance of Sales Execution
09:58 - Strategic Focus in Sales
11:43 - Investing in Relationships That Drive Sales
RESOURCES
CONTACT
Nick: [email protected]
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