When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not)

If you’ve ever felt awkward trying to explain social media expectations to a client—especially the myth that follower counts = conversions—you’re not alone. This episode is for the social media managers who are done with vague requests and “can we just go viral?” conversations… and ready to lead with clarity, not conflict.

Inside this episode, Shanté breaks down how to reframe client expectations without making it weird—or losing the contract. You’ll walk away with language that protects your role, supports the relationship, and gently redirects even the most metrics-obsessed client back to strategy.

We’re unpacking:

• Why mismatched expectations usually come from overwhelm—not malice
• The “Reality Bridge” script to help clients connect their goals to actual business results
• How to explain the real social media runway (spoiler: it’s not 2 weeks)
• What to say when clients want to “start small” or buy followers (without spiraling)

• My discovery call script to pre-screen for red flags
• Proposal template that positions your work as the obvious next step
• Client boundary checklist so you know when to hold the line—or walk away

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/