Lauren Keeton shares her inspiring story of shop ownership and how she and her husband David turned it into the life they wanted. Despite growing up in a small family-run shop and initially wanting a different career, Lauren was drawn back into the industry when David pursued his dream of opening his own shop. Lauren discusses the financial challenges, including purchasing a $1 million building, remodeling, and managing tenants. She also talks about balancing work with family life, having four children, and eventually stepping back from daily operations to enjoy a better quality of life. Lauren now also coaches other shop owners, bringing her teaching background into her new role, and discusses the importance of building connections and being willing to be vulnerable in order to grow in the industry.

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