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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead.
This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy.
I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive.
If you’ve been resisting the niche conversation, this one’s going to shift everything.
Here are the highlights:
How the online business space is exploding - and what that means for you (02:10)
My mentor’s tough question that changed everything (07:55)
Spotting the clients you actually love working with (09:52)
Why your personal brand isn’t your marketing strategy (12:05)
How niching builds trust and faster sales (16:30)
How I refined my niche without a big rebrand (22:10)
The lightbulb moment that brought clarity and opportunity (24:00)
To find out more:
Download the FREE Everyday Sales Machine Guide
Free Quarterly Clarity Mapping Tool
This podcast is proudly produced by Wavemakers Audio
152 episodes
