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204: Inside Our Expo Strategy

The Professional Creative

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Stepping into the Licensing Expo for the very first time was both exhilarating and intimidating. In this episode, I take you behind the scenes of how we approached exhibiting at the world's largest licensing trade show in Las Vegas—from our earliest preparations to what happened after the doors closed. We didn't come with flashy campaigns or loud visuals. Instead, we showed up with clarity, intention, and a booth designed to feel like an extension of my studio—warm, welcoming, and rooted in story.

We talk through how we turned doubt into confidence, especially in the face of well-established booths with full schedules when we only had six appointments booked ahead of time. But the moment the doors opened, everything changed. The unique, heartfelt approach we took began drawing people in immediately, and soon, we were booking over a hundred appointments on-site. What made the difference? Our commitment to authenticity, the clear strategy we implemented, and a beautifully immersive booth experience.

Here are a few things I share in this episode:

  • The emotional and strategic decisions that shaped our booth experience.

  • Why standing out (not fitting in) was our biggest strength.

  • Our five-part strategic framework for events: Set clear goals, prepare with intention, define team roles, follow up thoughtfully, and use a before/during/after structure.

  • The biggest myths we faced going in—and what actually happened.

  • The role of thoughtful details, from tiny staples to custom lanyards.

  • Why our press kit was the MVP of the entire expo.

Whether you're preparing for your own trade show, craft fair, or any kind of pitch or launch, this episode will walk you through how to show up with clarity, intention, and impact.

📒 Episode Notes, Links, & Resources 📒

https://www.professionalcreative.com/blog/204

📝 Read the Transcript 📝

Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide

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205 episodes

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