How do you market your brand to your team members? Sara McVey, CEO of Sequoia Living, says it’s all about the culture you create. Listen as she breaks down how operators can balance mission, margin, and culture to deliver the best outcomes to residents, families, and teams.

A special thanks to our BTG Ambassador, Paula Gomez, from Sequoia Living for connecting us with Sara.

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Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

Produced by Solinity Marketing.

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Meet the Hosts:

Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition.

Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.