KEY TAKEAWAYS:

- You need both digital and traditional marketing. Don’t go 100% one or the other.

- Every practice area is different. Your strategy should match your urgency level, location, and audience.

- Each platform and tactic needs its own strategy — you can’t copy-paste the same thing everywhere.

- You’re either spending time or money. There is no magical free version.

DIGITAL MARKETING OPTIONS (Pick 3–4 max):

- Influencer or affiliate shoutouts (great for PI with public clients)

- SEO + Blogs (get found on Google with keyword-packed posts)

- Ebooks/Checklists (guides like “10 things to know before your consult”)

- Social Media (every platform needs its own strategy — don’t post the same stuff everywhere)

- LinkedIn = professional network

- Instagram = visual storytelling

- TikTok = casual, real-life law

- YouTube = longform explainer content

- Pinterest = great if you sell templates, contracts, or courses

- Webinars (great for estate planning or info-heavy topics)

- Google Ads (aka pay-per-click; expensive but fast leads)

- Podcast (only if you’re really interesting)

- Guest on Podcasts (better option — share stories, not statutes)

- Google/Yelp Reviews (ask for them + use keywords!)

- Press Releases (only if you have big news to share)

- Write for online legal sites (Above the Law, Law360, etc.)

TRADITIONAL MARKETING OPTIONS (Layer these in):

- Cold calling referral sources (real estate agents, chiropractors, etc.)

- Flyers + brochures (leave them in local spots)

- Speaking engagements (CLE panels, bar events — build authority)

- Direct mailers (expensive, but people *do* keep them)

- Print ads in local magazines (great for estate or biz lawyers)

- 1:1 Lunches (Nermin’s fave — ditch the networking groups)

- Bar/professional associations (one intro could lead to big biz)

- TV + radio ads (super expensive; only works with a real strategy)

- Referral + networking groups (BNI, Lawyers 500, etc.)

- Past client check-ins (call your old clients. Seriously.)

- Promo products (pens, mugs — layered in, not random)

- Billboards (yes, they still work — include your phone number!)

- Firm-branded magazine (expensive, but unforgettable)

FINAL REMINDERS:

- You can’t just "do marketing." You need to pick a few things and do them well.

- Each channel needs its own plan — don’t treat them all the same.

- Feeling overwhelmed? That’s normal. Marketing is a full-time job.

- If you’re not spending money, you’ll need to spend time.

- If you're doing neither — you’re not marketing.

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