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Andrea Rubi, Operations and Sales Manager at Fincas Ruland
Manage episode 378773481 series 3446312
Andrea Rubi, a second-generation coffee producer in Honduras, shares her journey into the world of coffee in this transcript. Initially disinterested in coffee, Andrea was persuaded by her family to join the family business. Through hard work and education at a cupping school, she developed a passion for quality and began leading the harvest of their specialty coffee.
This led to a successful relationship with a roaster who expressed interest in purchasing their entire harvest of commercial coffee. Andrea discovered that by applying quality control measures, their commercial coffee achieved impressive cupping scores. She emphasizes the potential for success in both specialty and commercial coffee, with the right relationships and quality control.
Andrea's story reflects the power of perseverance and dedication. Despite the challenges brought on by the COVID-19 pandemic, she and her family started roasting and selling their own coffee, creating their brand and opening a coffee shop. Their passion, resilience, and commitment to learning have allowed them to attract customers and grow their business.
Andrea acknowledges the support of her family and emphasizes the importance of transparent and fair relationships with coffee buyers. She believes that more attention should be given to the struggles of producers at origin, including language barriers and low prices, in order to create a more equitable coffee industry. Andrea's journey exemplifies the importance of passion, resilience, and connecting with others in the industry.
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2024 Best Podcast Nominations
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*Best Coffee Podcast Finalist - The Sprudgie Awards, Honoring The Very Best in Coffee - Sprudge, The Worldwide Leader In Coffee News
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My intro music is from #Uppbeat: License code: LSMVDPBXNKA1UQST
My outro music is from #Uppbeat: License code: U295XJURUTU70RHZ
Copyright 2024 Elena Mahmood
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