In this episode, we’re joined by John Renken, a former professional MMA champion and founder of Sales Platoon, a veteran-owned sales training organization. John shares his powerful story of how discipline, resilience, and mental toughness helped him transition from a career in mixed martial arts to becoming a sales expert, empowering transitioning veterans and entrepreneurs to build high-income careers. If you want to build a successful sales career or learn how to apply the principles of discipline and resilience to your business, this episode will provide actionable insights and inspiration.

Key Topics

• Sales Discipline: John talks about the discipline required in both MMA and sales, explaining how it’s the foundation of his approach to coaching and achieving success.
• Building Resilience: John shares how mental toughness and resilience have been crucial in both his athletic and entrepreneurial journey, and how you can build this resilience in your own life and business.
• Empowering Others Through Sales: Discover how John’s Sales Platoon is helping transitioning veterans and entrepreneurs build successful sales careers, and why empowering others is key to building long-term success.
• The Power of Habits in Sales: John shares how building the right habits can significantly impact your performance and success in sales, just like it did in his athletic career.
• Sales as a Career Path for Veterans: John discusses how veterans can leverage their unique skills and mindset to excel in the world of sales and build rewarding careers after service.

• “Discipline is what separates the successful from the unsuccessful in both sales and life.” – John Renken
• “Resilience is not about avoiding failure, it’s about learning how to recover from it faster.” – John Renken
• “Sales is a process, not a one-time event. It’s about building trust and relationships that lead to long-term success.” – John Renken
• “If you have the mindset of a warrior, you can overcome anything. Sales is no different than fighting.” – John Renken
• “Success in sales comes from the ability to persist when others quit.” – John Renken

• Sales Platoon: John’s organization that helps transitioning veterans build successful careers in sales. Learn more here.

• Discipline is a core principle of success: Whether in MMA or sales, the most successful people are those who consistently put in the work and remain disciplined in their approach.
• Resilience is key to bouncing back: Success isn’t about avoiding failure; it’s about how quickly you can bounce back and learn from mistakes.
• Sales is about relationships: Building trust and understanding the customer’s needs is crucial to long-term success.
• Sales is a process, not an event: Success comes from following a process and making sure you have the right habits in place to drive results.
• Veterans have a unique advantage in sales: The skills and mindset learned in the military are highly transferable to a career in sales, and veterans can thrive in this field.

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