In this episode, we dive into the organic social media strategies with Jennifer Cecil, founder of Next Level Marketing, who has helped businesses scale to six figures without spending a dime on ads. As a single mom of three, Jen shares how she balances family life and business while mastering social media algorithms to generate massive organic reach, engagement, and qualified leads. She reveals her practical, data-driven approach to content creation, posting schedules, and leveraging Instagram and Facebook’s features to maximize visibility and sales. Whether you’re struggling to get traction or looking to optimize your social media, this episode offers actionable insights and algorithm hacks to grow your brand authentically.

Key Topics

• The PLC Method: Prayer, List, Calendar: Jen’s simple yet powerful system to manage business and family life, emphasizing grace, faith, and realistic expectations.
• Organic Social Media Strategies: Learn why 99% of business owners lack a social media strategy and how Jen helps clients set clear goals, define target audiences, and build virtual storefronts online.
• Algorithm Hacks and Posting Best Practices: Discover why you should avoid posting links directly in your posts, the importance of comments to boost engagement, and how to effectively use stories with calls-to-action to drive leads.
• Content Creation Framework: Offer, Value, Call-to-Action: Jen recommends a content schedule of three posts per week — focusing on the offer, the value behind the offer, and a call to action — plus daily stories to maximize reach.
• Building Momentum Organically Before Paid Ads: Why organic growth is the catalyst for successful paid campaigns and the importance of measuring and using organic data before investing in ads.
• Success Story: From 500 to Over 180,000 Post Reach: Jen shares a client success story showing how consistent, data-driven organic social media work can multiply reach and grow a loyal following.
• Accountability and Coaching Support: Jen emphasizes the value of accountability and offers personal coaching to ensure clients stay on track and execute effectively.

Notable Quotes

• “Don’t put links in your post. Put them in the comments to respect the algorithm and keep engagement high.” – Jennifer Cecil
• “Organic growth is the catalyst that makes paid ads explode.” – Jennifer Cecil
• “Consistency and strategy are the keys to unlocking organic social media success.” – Jennifer Cecil
• “Your mindset affects your marketing. Focus on gratitude and giving your best every day.” – Jennifer Cecil
• “Accountability is one of the biggest reasons entrepreneurs succeed or fail.” – Jennifer Cecil

Resources Mentioned

• Next Level Marketing Academy: Jen’s comprehensive training program teaching her proven organic social media strategies and content frameworks. Learn more here

Key Takeaways

• Build a clear social media strategy: Set goals, know your audience, and create a content calendar aligned with your business objectives.
• Leverage algorithm-friendly posting tactics: Avoid links in posts, encourage comments, and use stories with interactive elements and CTAs.
• Consistency is crucial: Post regularly with a clear message structure (offer, value, CTA) and share daily stories.
• Start with organic growth: Use organic data and momentum to inform and enhance paid ad campaigns later.
• Embrace accountability: Stay on track with coaching support and regular check-ins to maximize your marketing results.

Connect with Jennifer Cecil

Facebook: Jennifer Cecil on Facebook

Instagram: Jennifer Cecil on Instagram

LinkedIn: Jennifer Cecil on LinkedIn

Connect with Jay "Sales Ninja" Lee

Facebook: Jay Lee on Facebook

Instagram: Jay Lee on Instagram

LinkedIn: Jay Lee on LinkedIn

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