In this episode, James breaks down the strategy behind selling multiple services to the same company, one of the most effective ways to increase revenue, strengthen relationships, and boost long-term client retention.

James explains why clients who buy more than one service are far more likely to stay loyal and continue growing with you. He shares the data behind customer “stickiness” and outlines how understanding a client’s wider goals, structure, and internal challenges can open up opportunities to introduce additional services.

This episode gives you a clear framework for cross-selling with confidence, identifying hidden opportunities inside existing accounts, and positioning your services as essential solutions rather than optional extras.

Key Takeaways

• Effective cross-selling starts with understanding the client’s strategic objectives, priorities, and performance metrics.
• Retention rates increase significantly when a client uses multiple services, making “stickiness” a crucial part of long-term growth.
• Mapping the client’s organisational structure helps identify new stakeholders and uncover additional opportunities.
• A strong value proposition that links multiple services to real client needs is essential for successful cross-selling.

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If you want to close more and stress less, this is for you.

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