Festivals bring joy, foster connection, and create transformative spaces, and James Weisberg learned from a young age how to harness their power to build a visionary future.

As the founder of Project Vitality and co-founder of Cresci Labs, James blends entertainment, education, and community impact through festivals, startup ecosystems, and a mindset he calls “Level 12” where success defies imagination. In this energizing conversation with Melinda Lee, he shares how trust, love, and bold action unlock opportunities beyond expectation.

In This Episode, You Will Learn:

The Level 12 Mindset

“Beyond imagination, beyond explanation, beyond expectation.”

James’s core philosophy: Trust that life’s outcomes will surpass your plans. Whether in business (like his surprise partnership with Alley Times) or personal growth, he leans into divine timing and unseen forces.

Festivals as Change-Making Platforms

From his family’s Rock the Bells hip-hop festivals to Project Vitality, James designs events that entertain, educate, and elevate, blending music, job fairs, wellness workshops (breathwork, legal advice), and environmental activism. “We’re the aspirin for people’s headaches.”

Networking with “No Agenda”

Why James prioritizes authentic relationships over transactions, and how a random festival connection landed him a Fortune 500 client years later.

Alchemizing Struggle

• “This too shall pass, good and bad.” James reflects on Jim Carrey’s advice and turning anger into action.

• Natural Healing: Rejecting pharmaceutical numbing for breathwork, meditation, and holistic remedies.

LinkedIn: https://www.linkedin.com/in/james-weisberg-49388b142/

About the Guest:

James Weisberg is a serial entrepreneur and dealmaker who bridges the worlds of data-driven growth and high-stakes commodities trading. As founder of Cresci Labs, he helps businesses scale through hyper-targeted B2B lead funnels and revenue-optimized marketing systems. His other playground? Structuring multimillion-dollar deals in fuel, gold, lithium, carbon credits, and even private equity stakes in sports teams, all while navigating global trade regulations and tax-efficient asset structures.

Beyond the boardroom, James grew up backstage at festivals, booking artists for his father’s iconic Rock the Bells hip-hop events and later launching his own nonprofit, Project Vitality, to merge music with education and job fairs.

Fun Facts:

• 🎤 Festival Kid Turned Founder: From handing out flyers as a teen to producing his own events, James believes festivals are the ultimate community alchemy.
• ⚽ Triple-Threat Athlete: Played soccer, football, and baseball; now channels that competitive edge into deep-sea fishing and globetrotting.

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, and is a Certified Professional in Talent Development as well as Certified in Conflict Resolution. For over a decade, Melinda has researched and studied the state of “flow” and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

She has been the TEDx Berkeley Speaker Coach and has worked with hundreds of executives and teams from Facebook, Google, Microsoft, Caltrans, Bay Area Rapid Transit System, and more. Currently, she lives in San Francisco, California, and is breaking the ancestral lineage of silence.

Website: https://speakinflow.com/

Facebook: https://m.facebook.com/speakinflow

Instagram: https://instagram.com/speakinflow

LinkedIn: https://www.linkedin.com/in/mpowerall

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