In this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also highlights the significance of small business owners focusing on foundational marketing strategies for long-term success.

💡 Guest bio

Angela Frank is a forward-thinking strategist and advisor with a keen interest in the evolving role of AI in digital marketing. She is particularly focused on the transformative impact that AI will have on search engines like Google, predicting a future where users receive comprehensive answers directly from the search page. To prepare for this shift, Angela is actively advising her clients to develop robust social strategies that can adapt to the changing landscape. Additionally, she champions the use of AI tools, such as Descript in podcasting, to streamline content creation and maximize the reach of long-form content through diversified social media assets. Angela's insights and guidance aim to help individuals and businesses stay ahead of the curve in a rapidly advancing digital world.

🔑 Key Themes

1. Fundamentals of Marketing
2. Future Marketing Trends
3. Role of AI in Marketing
4. Data Privacy and Security
5. Evolution of Content Strategy
6. Influencer and Personal Branding
7. Small Business Marketing Strategies

🌟 3 Fun Facts

1. Angela Frank enjoys a high-quality cup of coffee each morning and prefers doing a pour-over using a V60.
2. Angela uses AI tools like Descript for podcasting and shared tools she likes, such as OpusClips and Manuvo, to manage her content more efficiently.
3. Angela believes in the marketing mantra of "doing less to produce more results" for small business owners—focusing only on strategies that truly drive growth.