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Why Most Marketers Don’t Trust Their Data and How to Fix It
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In this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different attribution methods, including media mix modeling and incrementality experiments, and how AI can enhance marketing analytics. The episode concludes with practical advice for small businesses and a look at the future of data privacy in marketing.
3 Fun Facts:
- Zeke Camusio drinks both coffee and tea—coffee in the morning and tea at night—but prefers strong Italian espresso, especially Lavazza!
- A whopping 61% of conversions are shared by more than one advertising platform, making attribution really tricky.
- Before the internet, marketers still ran ad experiments using incrementality testing and media mix modeling—old-school marketing science!
Key Themes:
- Challenges with marketing attribution accuracy
- Importance of data-driven decision making
- Reliability issues in platform-provided metrics
- The impact of third-party cookie deprecation
- Benefits and limitations of AI in attribution
- Cost-effective attribution strategies for small businesses
- Evolving privacy regulations’ influence on marketing
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