))
Albertsons' Digital Display Gamble: Retail Media Gold Mine or Expensive Mistake?
Manage episode 490031841 series 3493475
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Albertsons is betting big on digital displays throughout their stores, but grocery retail has a terrible track record with digital advertising execution. Our experts clash over whether this retail media investment will drive meaningful ROI or become another expensive digital billboard failure. Powered by A&M Consumer and Retail Group, Mirakl, Simbe, Infios, Clear Demand, and Ocampo Capital.
For the full episode, head here: https://youtu.be/vjOmUkH_Vhw?si=9f8KlsQw8yUdPqan
#albertsons #retailmedia
96 episodes
Share
