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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales.
Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission.
Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success.
This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact.
Key Takeaways:
- The Birth of Lemon PR
- The Importance of Positive Work Culture
- Understanding PR: A Deep Dive
- Why Brands Need PR
- Innovative Approaches to PR in 2024
- Leveraging PR for Community Building
- Driving Revenue Through PR
- Measuring PR Impact
Links:
Riannon Palmer
LinkedIn : https://www.linkedin.com/in/riannon-palmer/
Website : https://www.lem-uhn.com/
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41 episodes
