Artwork
iconShare
 
Manage episode 517629677 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion for the ever-changing landscape of advertising technology.Takeaways

  • Technological advancements have significantly improved audience targeting and segmentation.

  • Neural networks and machine learning are foundational to modern ad tech.

  • Audience segments are becoming more refined and specific due to advancements in technology.

  • AI is enhancing efficiency but should complement human interaction, not replace it.

  • The selection of audience segments is still prone to human error, indicating room for improvement.

  • Client relationships remain crucial in the ad tech industry despite technological advancements.

  • David enjoys the continuous learning opportunities within the ad tech space.

  • The intersection of advertising, technology, and data is vital for the industry.

  • David believes that the human element in client service will always be important.

Chapters

00:00 Introduction to David Danziger and Dstillery

00:58 David's Journey in Ad Tech

03:52 Technological Advancements in Ad Tech

07:17 Refining Audience Segmentation

10:04 The Evolution of Audience Selection

12:57 AI and Machine Learning in Ad Tech

16:39 The Human Element in Client Relationships

23:40 Why David Chooses Ad Tech

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

148 episodes