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53. You Only Floss the Teeth You Want to Keep, with Samantha Coxe of Flaus
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I like a good founder story, and I LOVE a good founder story that ends with a deal on Shark Tank! Samantha Coxe is a former lawyer who heard the call of entrepreneurship after being shamed by her dentist. She went on to create Flaus, the first electric flosser on the market and now she practically skips to the dentist's office to show off her pearly whites and her healthy gums, and she believes everyone should have this experience.
Use the code SAM20 at checkout for 20% off!
WE COVERED:
- Leaving her career in Big Law to bring her aha moment to life
- How toothbrushes have had their moment and it's time to make room for floss-it's actually even more important than brushing
- How she reimagined flossing make it sustainable, accessible, and even chic
- The environmental impact of using string floss-ew. For an on-point dental cliché- once you know, you can't put that toothpaste back in the tube
- Busting through the ableist mindset that prevents access to entire product categories by an able-bodied community
RESOURCES:
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