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432: Boost Client Engagement: Proven Messaging Strategies That Convert with Jason Moss
Manage episode 469743354 series 3515428
One question we ALL have as coaches and business owners is, “How do we get more people to work with us?” We must get in front of people with our message. Join us to learn how to use social media platforms to find and convert more clients and customers.
Jason Moss is a multi-six-figure business coach who helps online business owners scale in an ethical, high-integrity way, using marketing strategies that make sense. He started his business in 2016, but he was making about $5K in yearly revenue. With higher aspirations motivating him, Jason spent years refining strategies that actually work, and he’s sharing his wisdom with us. In this episode, he shares practical insight into social media messaging that connects you to your audience and builds a thriving community. You’ll learn Jason’s eight core beliefs that transform potential clients into loyal customers.
Show Highlights:
- Importance of effective messaging in client attraction strategies for coaches and business owners
- Understanding and addressing potential clients' pain points and desires
8 core beliefs about messaging:
- Pain (Connect to someone’s pain with understanding.)
- Desire (The “point B” of possibility on the other side of their pain.)
- Help (The person has to get to the place where they want help.)
- Cost (They have to weigh the cost of staying where they are vs. the cost of change.)
- Process (Show proof that you have a road map and steps to follow.)
- Guide (Connect the person to your expertise and the ability to guide them to transformation.)
- Objections (What holds someone back from saying YES? Help them reframe.)
- Timing (Connect them to the moment in which they say, “The time is now.”)
- The role of authenticity in messaging and building trust with potential clients
- Significance of creating awareness of clients' pain and connecting it to their desires
- Facilitating transformation and articulating the benefits of coaching services
- Differentiating coaching processes from past unsuccessful methods experienced by clients
- The power of personal storytelling in creating relatable and engaging content
Resources:
Connect with Jason Moss: Website, YouTube
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