This week, I had the opportunity to speak to Grammy-nominated musician and producer, Yons. This has been an eventful year for Yons. In addition to finding himself with his first-ever Grammy nomination, he’s been producing two extremely distinct podcasts, helping them with everything from the technical side of recording and production, to providing creative insight and advice on content and promotion.

And it’s with the promotion where, he’s found, things can start to get a little sticky:

“I’m dealing with how to create content that's interesting and entertaining without like being cheap, salacious, or sensationalist.

With Divorce Talk with miss Angie, she wants to be responsible with the content that she's putting out. But at the same time, she wants it to be interesting and inviting for people that may be interested in it. It's just kind of hard to catch people's attention without click bait stuff.”

If you’d like to hear more about how to play up tension without courting controversy, take a listen to my conversation with Yons.

Find out more about Yons at spaceghostyons.com.

Listen to his music on Bandcamp or Spotify.