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Content provided by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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69: 8 reasons your offer works but it’s not selling consistently

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Manage episode 491463147 series 3519749
Content provided by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You know your offer works. Your clients get results. People refer you. So why isn’t it selling consistently?

In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.

These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:

  • Why “my audience just doesn’t get it” is usually a messaging issue
  • How positioning your offer as a step beyond where your audience thinks they are can backfire
  • The difference between helpful content and content that actually converts
  • How to sell to the person who’s been silently creeping on your page for weeks
  • Why storytelling-based social proof works better than testimonials—and how to use it
  • Subtle ways we unintentionally create resistance with our audience (and what to do instead)

If you’ve been questioning your marketing or wondering whether you need to change your offer—this episode is your sign to pause and audit before you pivot.

🔗 Learn more about Reclamation Mastermind

📎 Website: marieladelamora.com

💼 LinkedIn: linkedin.com/in/marieladelamora

📱 Instagram: @marieladelamora

  continue reading

76 episodes

Artwork
iconShare
 
Manage episode 491463147 series 3519749
Content provided by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariela De La Mora | Leadership and Business Coach for Women of Color, Mariela De La Mora | Leadership, and Business Coach for Women of Color or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You know your offer works. Your clients get results. People refer you. So why isn’t it selling consistently?

In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.

These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:

  • Why “my audience just doesn’t get it” is usually a messaging issue
  • How positioning your offer as a step beyond where your audience thinks they are can backfire
  • The difference between helpful content and content that actually converts
  • How to sell to the person who’s been silently creeping on your page for weeks
  • Why storytelling-based social proof works better than testimonials—and how to use it
  • Subtle ways we unintentionally create resistance with our audience (and what to do instead)

If you’ve been questioning your marketing or wondering whether you need to change your offer—this episode is your sign to pause and audit before you pivot.

🔗 Learn more about Reclamation Mastermind

📎 Website: marieladelamora.com

💼 LinkedIn: linkedin.com/in/marieladelamora

📱 Instagram: @marieladelamora

  continue reading

76 episodes

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