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Episode Summary
Want to know how a strategy consultant built 124,000 LinkedIn followers without posting daily? Alex Smith reveals the counterintuitive content creation method that built massive influence and a thriving consulting business. Forget everything you think you know about LinkedIn growth—this isn't about posting more or using fancy tools. Alex shares the one skill that changed everything: writing fast. Learn why content velocity beats content perfection, how to create compelling thought leadership in minutes, and the touch-typing secret that separates influencers from wannabes. Plus, discover why "different beats better" in business strategy and how to make your competitors work FOR you, not against you.
Key Takeaways
The Content Speed Secret – Why writing fast (not posting more) is the real LinkedIn growth hack that built 124K followers
Touch Type or Fail – The overlooked skill that separates successful content creators from frustrated ones (hint: it's not creativity)
Strategy Charisma > Strategy Intelligence – Why a mediocre strategy that gets executed beats a brilliant one that sits in a drawer
- Love Your Competition – The Häagen-Dazs vs Ben & Jerry's framework for creating defensible market positions
- Selling to Careers, Not Companies – The B2B truth nobody admits about what decision-makers actually care about
Chapters
00:00 – How Did He Build 124K LinkedIn Followers So Fast?
01:02 – The Strategy Consultant Who Never Read a Strategy Book06:42 – Why Most Marketing Can't Save a Bad Business
10:06 – The Water in the Desert Strategy (Make Money Effortlessly)
30:46 – Why 70% of Strategies Fail After the Consultant Leaves
32:36 – Strategy Charisma Beats Strategy Intelligence (Always)
36:39 – You're Not Selling to Companies. You're Selling to People's Careers.
44:07 – Why You Should Love Your Competitors (The Ecosystem Strategy)
59:10 – The Secret to 124K LinkedIn Followers Revealed
01:00:06 – Learn to Touch Type or You'll Never Build an Audience
Guest Information
Alex Smith
Strategy Consultant & Author
Simplifying strategy for real businesses
Connect with Alex Smith:
Website: basicarts.org/welcome
LinkedIn: https://uk.linkedin.com/in/alex-m-h-smith
Instagram: https://www.instagram.com/alexmhsmith/
Host InformationConnect with John Rankins:
Website: https://thesalesmachine.com/
YouTube: @JohnRankinsOfficial
Instagram: https://www.instagram.com/johnrankinsofficial/
LinkedIn: https://www.linkedin.com/in/johnrankinsofficial
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