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If your team is still “smiling and dialing” without a system, listen up!
The phone isn’t dead.
But the way you're using it probably should be.
Most sales teams are still cold calling like it’s 2010:
Generic openers. No research. No empathy. Zero personalization.
And then they wonder why no one’s picking up…or worse, why nobody cares.
That’s why I sat down with Leslie Venetz, one of the sharpest outbound minds in the game, a LinkedIn Top Voice, and someone who’s personally made over 250,000 cold calls (yes, you read that right).
She didn’t just survive the cold call era, she evolved it.
And in this episode, we break down how your team can do the same.
👉 Want to modernize your sales systems and turn cold calls into warm pipeline?
Book a strategy call with The Sales Machine: www.thesalesmachine.com.
What You’ll Learn in This Episode:
- Why cold calling still works but not the way you’re doing it
- How to shift from “volume-based outreach” to “value-based pipeline”
- The mindset difference between top closers and burned-out reps
- How to build trust in your first 10 seconds on the phone
- Why founders need a repeatable outbound system, not just “rockstar” reps
- The “CEO mindset” every rep needs to own their territory
- How to evolve your outbound into a multi-channel machine
- The role of trust, autonomy, and systems in sales team success
Chapters:
(07:15) - The Evolution of Sales and Cold Calling
(15:30) - How to Build Trust in Every Sales Conversation
(24:08) - Outbound That Actually Converts
(29:46) - Why Human Connection Still Wins
(33:23) - Building a Profit-Generating Pipeline
(38:04) - The Systems Behind High-Performing Sales Teams
(43:19) - Empowering Teams With the CEO Mindset
Connect with Leslie Venetz
LinkedIn: https://www.linkedin.com/in/leslievenetz/
Instagram: https://www.instagram.com/b2bsalescoach/
Website: https://salesledgtm.com/
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
92 episodes
