Client reviews shape your doula business. But how do you request them, use them effectively, and respond to negative feedback professionally? Doula work is deeply personal. Families invite us into one of the most intimate times of their lives, trusting us to provide support. Because of this, building and maintaining an emotional connection is essential. Clients need to feel safe, seen, and supported—and that trust often translates into the reviews they leave. One common challenge doulas face is finding the best ways to ask for reviews. Once you have the reviews, you need to determine where to showcase them to build trust and attract clients. Also, don't forget to turn this positive feedback into a powerful marketing tool to grow your business. But what if you get a bad review? Don’t panic! Instead, take control, manage your reputation, and respond professionally and confidently. Join us to learn how to use client reviews to strengthen relationships, build trust, and grow a thriving doula business!